In 2010, Felton released his original song "Hawaii" on Six String Productions – an independent record label run by Felton, David Proffitt and Philip Haydn-Slater promoting creative independence and ownership of artists' material and musical talent.
In November 2010, the film White Other, which Felton played the main character, Ray Marsden, was released. His character Ray is a troubled youth in the "ends" of England and Imelda Staunton, who played Dolores Umbridge in Harry Potter and the Order of the Phoenix and Harry Potter and the Deathly Hallows – Part 1, also makes an appearance as one of the other main roles in the film.
Felton had a cameo role in Get Him to the Greek, released on 4 June 2010. He portrayed the human character Dodge Landon in the 2011 science-fiction film Rise of the Planet of the Apes, and played a paranormal investigator in the thriller film The Apparition (2012).