In the 1970s, Maia started to record albums and perform shows promoting his synthesis of American soul and Brazilian music with elements of samba and baião. The movement gradually took the working-class suburbs of the north side of Rio de Janeiro, exploding in 1976 with the black movement.
For his return in 1976, Maia signed with Polygram and recorded an album also titled Tim Maia, which included the hit "Rodésia" (inspired by the Rhodesian Bush War), and also did a self-published album in English. In 1977 Maia signed with Som Livre, where he recorded the album Verão Carioca. In 1978 Maia signed with Warner Bros. Records and incorporated the disco sound of the period in the album Tim Maia Disco Club, which spawned the hits "Sossego" and "Acenda o Farol". In 1979 Maia recorded Reencontro for EMI-Odeon, but revolted at the label's estimated promotion costs which were the same as the money spent recording, Maia fought with the marketing executive, and in response EMI president fired Maia, releasing the album with no publicity to low sales.