On February 20, 1992, Perot appeared on CNN's Larry King Live and announced his intention to run as an independent if his supporters could get his name on the ballot in all 50 states. With such declared policies as balancing the federal budget, favoring certain types of gun control, ending the outsourcing of jobs and enacting electronic direct democracy via "electronic town halls," he became a potential candidate and soon polled roughly even with the two major-party candidates.
Perot's candidacy received increasing media attention when the competitive phase of the primary season ended for the two major parties. With the insurgent candidacies of Republican Pat Buchanan and Democrat Jerry Brown winding down, Perot was the natural beneficiary of populist resentment toward establishment politicians. On May 25, 1992, he was featured on the cover of Time with the title "Waiting for Perot," an allusion to Samuel Beckett's play Waiting for Godot.
Perot denounced Congress for its inaction in his speech at the National Press Club in Washington, D.C., on March 18, 1992; he said:
In the 1992 election, he received 18.9% of the popular vote, about 19,741,065 votes, but no electoral college votes, making him the most successful third-party presidential candidate in terms of the popular vote since Theodore Roosevelt in the 1912 election. Unlike Perot, however, other third-party candidates since Roosevelt won multiple electoral college votes: Robert La Follette in 1924, Strom Thurmond in 1948, and George Wallace in 1968. Compared with Thurmond and Wallace, who polled very strongly in a small number of states, Perot's vote was more evenly spread across the country. Perot managed to finish second in two states: In Maine, Perot received 30.44% of the vote to Bush's 30.39% (Clinton won with 38.77%); in Utah, Perot received 27.34% of the vote to Clinton's 24.65% (Bush won with 43.36%). Although Perot did not win a state, he received a plurality of votes in some counties.
Based on his performance in the popular vote in 1992, Perot was entitled to receive federal election funding for 1996. Perot remained in the public eye after the election and championed opposition to the North American Free Trade Agreement (NAFTA). During the campaign, he had urged voters to listen for the "giant sucking sound" of American jobs heading south to Mexico should NAFTA be ratified.
From 1992, Perot was a pro-choice activist, and a strong supporter of Planned Parenthood. He stated that poorer women in particular should have access to abortions via federal funding. From 2000, he was pro-choice reluctantly.