Bray guest-starred in the episode "Obituary" of NBC's western series, Jefferson Drum, starring Jeff Richards, and in the 1959 episode "The Trouble with Tolliver" of the ABC western drama, The Man from Blackhawk.
He starred in three episodes of NBC's western Laramie between 1960 and 1963. He appeared in three episodes of CBS's Perry Mason. In 1959 he played pivate detective and murder victim Carl Davis in "The Case of the Foot-Loose Doll." In the 1962 episode, "The Case of the Angry Astronaut," he had the role of title character and defendant Mitch Heller; and in 1963 he portrayed wealthy murder victim Martin Walden (Episode 180, "The Case of the Potted Planter"). He also guest-starred in NBC's Temple Houston (TV series), Overland Trail, and The Loretta Young Show. He appeared in four episodes of CBS's anthology suspense series Alfred Hitchcock Presents between 1958 and 1961. In 1958, Bray was offered a supporting role in director Joshua Logan's film adaptation of South Pacific, but he decided instead to star in low-budget films for Allied Artists. It was a strategic error in his career, for South Pacific became a smash success.