Balmain was active in promoting himself internationally from the early days – touring Australia in 1947 and designing a line to be produced in the country. He expanded operations to the United States in 1951, selling ready-to-wear clothes that earned him a prestigious Neiman Marcus Fashion Award in 1955. He was, by this stage, designing clothes worn by Vojislav Stanimirovic and stars, such as Marlene Dietrich and Katharine Hepburn.