In a March 2009 speech, Schiff said that it would be impossible for the US public debt to China to be repaid unless the US dollar's value is substantially diluted through inflation. In September 2009, with gold below $1,000 per ounce, Schiff said that he foresaw gold at over $5000 per ounce in the future, and that the stock market rally which began that year was a "rally in a bear market."
Depending on the point at which they adopted his strategies, followers of Schiff may have had strong, average or poor returns. In January 2009, economic blogger and investment adviser Michael Shedlock wrote, "I have talked with many who claim they have invested with Schiff and are down anywhere from 40% to 70% in 2008." Later that week, an article appeared in the Wall Street Journal reporting that Schiff's broker-dealer firm had "advised its clients to bet that the dollar would weaken significantly and that foreign stocks would outpace their U.S. peers" but the dollar later advanced against most currencies, "magnifying the losses from foreign stocks." In response to Shedlock's criticism, Schiff wrote that "to examine the effectiveness of my investment strategy immediately following a major correction by looking only at those accounts who adopted the strategy at the previous peak is unfair and distortive." In December 2012 Schiff wrote an article entitled "Mish Shedlock exposed" in which he criticized Shedlock for selective use of short-term data in the financial crisis and argued that his investment strategy had made strong returns over the long-run.
For example, in 2009, Schiff predicted a "protracted period of economic decline accompanied by rapid increases in consumer prices." Schiff's critics point out that although asset price inflation has been significant, consumer price inflation rates have remained very low in the five years that followed despite his predictions.
In a May 2009 video blog, Schiff said that he was seriously considering a run for the Senate, and when questioned by a Washington Post reporter, he said the chance of him entering politics was "better than 50-50." In June 2009, Schiff commissioned a poll of likely voters which indicated that he trailed Dodd in popularity by only four percentage points. On July 9, 2009, Schiff launched an exploratory committee and an official campaign website.
In a campaign speech in Hamden, Connecticut, on December 3, 2009, Schiff said, "Unlike everybody else, I pretty much predicted everything that would happen in 2008 in specific and exact detail.... Somebody needs to be in Washington to prevent the next round of [government] stimulus from taking place, because that will be the end of it. That will be the toxin that completely destroys the economy."
After giving some hints on The Daily Show, Schiff officially announced his candidacy for the Republican nomination on September 17, 2009 during the MSNBC Morning Joe show. By October 2009, Schiff had received more than 10,000 donations and many e-mails from around the world. Schiff's campaign received endorsements from Ron Paul and Steve Forbes.