In 2017, Edmonds presented Cheap Cheap Cheap, a cross between a sitcom and a game show. Edmonds came up with the concept, produced by Hat Trick and Channel 4 commissioned 30 hour-long episodes. The action took place in 'Noel's Store' and according to the Radio Times, "contestants are presented with three similar items – be it laundry detergent, noodles, baked beans, coffins, live poultry or lottery tickets – and must identify the cheapest one of the three in order to win money." A cast of actors play workers at the store. Stuart Heritage of The Guardian said that "It's like watching a weird piece of existential Lithuanian amateur community theatre [...] It's the worst idea in the world, stretched out for all eternity". The Daily Telegraph's Ed Power described it as "naff, tacky and numbingly dull" and "mind-bendingly outlandish".
In June 2017, Edmonds said he attempted suicide in 2005 after fraud by a group of HBOS financiers destroyed his Unique Group business: "Until these criminals took me to the brink of emotional annihilation, I had always felt those who opt out by taking their own lives were selfish and cowardly... But having been cast into that bottomless dark space devoid of logic and reason, I have a much deeper understanding of life without hope... I seek no sympathy and feel no shame in admitting that on the evening of January 18th 2005 I attempted to end the overwhelming mental pain which had consumed my whole being."
In September 2017, Edmonds said there was a direct link between fraudulent HBOS financiers causing stress and his prostate cancer. He stated: "I don't say cancer was caused by the stress, but that my health deteriorated to such an extent I got prostate cancer. I am absolutely sure the negative forces acting on me impacted on my health. There is a wealth of information from various clinical studies of a direct link between stress and cancer. I am absolutely certain there was a link in my case."