Ajram's first album which was fully dedicated to children included a variety of songs aimed towards teaching children good values and morals, something she has wanted to do for a long time. The music video was her second cooperation with Said El Marouk and featured four songs from her album, the most successful of which were "Shakhbat Shakhabit" & "Shater Shater". Ajram performed these songs at several fund-raising events for children and other children's events, such as the children's TV channel MBC3, and the children's entertainment TV Show "Star Zghar". She then filmed with Fadi Haddad, the director of photography of her previous works with El Marouk, a video for the song "Risala Lil Aalam" (A Message to the World) which talks about world peace. The video was released on May 25, 2008, the day the Lebanese president General Michel Suleiman was elected ending a deadlock that lasted since November. It was the first video for Ajram that had an entirely graphical world that implied the suffering of children worldwide and the need to bring out a more colorful and happy world for them. Old rumors claimed that the video was presented to the UNICEF.
In February and March 2008, Ajram released three Coca-Cola commercials that featured a brand new hit from her long-awaited album. The song, "Meen Ghairy Ana (Noss El Kawn)" (Who Else But Me?) was made by the successful "Yay" and "Ana Yalli" trio, Nizar Francis, Samir Sfeir, and Tarek Madkour. The single was an instant hit and served as a highly successful promotion 5 months before the release of the album. Ajram released her sixth studio album after several delays on July 30, 2008. This long-awaited comeback album held many surprises for her fans with a huge change in her style that presented her matured vocal abilities like never before. Ajram's sixth album, Betfakkar Fi Eih, is considered to be one of her most successful albums so far as it won her first World Music Award in her career. The album included her first "Tarab" song called "Biteegy Sirtak" since 1998's Mihtagalak album, and in general had a wide mix of several different styles ranging from dance, beat, pop, to drama, romance, Tarab and oldies. Even though "Betfakkar Fi Eih" music video had mixed opinions, the second single video, "Min Dally Nseek" was much more accepted, peaking at No. 1 for seven consecutive weeks in Melody Hits. On November 9, 2008, about two months after her marriage, Ajram won her first World Music Award for her best-selling album Betfakkar Fi Eih. In her short speech, Ajram thanked her parents, Jiji Lamara, her fans and album makers, and husband, saying "2008 has been a fantastic year – a successful album, my wedding, and now a World Music Award, what can I ask for more?". The same musical trio who created "Ehsas Jdeed" did one of the instant radio-hits of the album, "Lamset Eed" (Touch of a Hand), which was filmed with Leila Kanaan with a high budget, and the song and music video peaked charts for months. With this album Ajram signed a celebrity endorsement deal with Sony Ericsson, as a special w595 phone was released holding Ajram's signature, and "Wana Ben Ideik" was chosen as the commercial song.
In June 2008, Ajram participated in The Big Ball, a charity event in Dubai which raised over Dhs 940,000 for helping underprivileged children by auctioning one of her favourite dresses and encouraging children's fund-raising events; she announced, "The Big Ball is doing a wonderful thing and I'm happy to support it. I'm coming for my love of children and because I want to help underprivileged children find a happy place in this world. Children inspired my latest album Shakhbat Shakhabit and especially the song "Risala lil Aalam" (A Message to the World)."