Pjevović first offered the song to Predrag Živković Tozovac and Predrag Gojković Cune, but they rejected it as non-commercial. In 1972, after several major record companies refused to release it, Pjevović and Ilić accidentally, on their way to the railway station in Belgrade, passed by the representative office of Diskos record company and decided to approach to them. Although this song was not corresponding to contemporary modern trends, a manager from Diskos decided to take a big personal risk and release the song. Very soon it became one of the biggest hit folk songs in Belgrade and Serbia.