The family initially released her music independently on through YouTube and MySpace. Through Musificando—a MySpace music competition—she met British producer Stuart Epps, who invited her to record an album in England, but she declined at the direction of her father. When she was recording a demo CD, she was introduced to a Som Livre representative. Lu Alone was recorded in 2010 with producer Rubens di Souza and was released on 9 March. An eponymous reality show began airing on Multishow in May. The program followed the singer, from recording through the album's release. Also in May, she opened the Demi Lovato concert in São Paulo, at Via Funchal. The single "Not The Right Day" had about 600,000 downloads in Brazil. She appeared in the 2011 American film Destiny Road, where she plays Lucy, Elizabeth's (Zoe Myers) best friend. She recorded an album in Rio de Janeiro which was released in 2012 that included Portuguese-language songs. The first single, "Tudo Pra Mim", released on 1 September 2011. Five days later, she appeared with the five finalists including Ivete Sangalo and Paula Fernandes, on Multishow Award, but lost. Her appearance resulted in #LuAlone entering Twitter's global trends topics, from São Paulo and Rio de Janeiro.