Levi Roots
Levi Roots

Celebrity Profile

Name: Levi Roots
Occupation: Reggae Singer
Gender: Male
Birth Day: June 24, 1958
Age: 64
Birth Place: Clarendon Parish, Jamaica
Zodiac Sign: Cancer

Social Accounts

Height: in centimeters - N/A
Weight: in kg - N/A
Eye Color: N/A
Hair Color: N/A
Blood Type N/A
Tattoo(s) N/A

Levi Roots

Levi Roots was born on June 24, 1958 in Clarendon Parish, Jamaica (64 years old). Levi Roots is a Reggae Singer, zodiac sign: Cancer. Find out Levi Rootsnet worth 2020, salary 2020 detail bellow.


He went on the UK television reality show Dragon's Den to win £50,000 in funding for his Reggae Reggae Sauce, which he co-promoted with a song by the same name.

Net Worth

Net Worth 2020

$45 Million

Salary 2020

Not known

Before Fame

He performed "Happy Birthday Mr. President" for South Africa's Nelson Mandela.

Biography Timeline


Roots has performed with James Brown and Maxi Priest and was nominated for a Best Reggae Act MOBO award in 1998. He was a friend of Bob Marley when he resided in the UK and performed "Happy Birthday Mr. President" for Nelson Mandela in 1996 on his trip to Brixton. He gained widespread fame after appearing on the UK television programme Dragons' Den, where he gained £50,000 funding for his Reggae Reggae Sauce.


Levi Roots' Reggae Reggae Sauce is a jerk barbecue sauce. In 2006 4,000 bottles of the sauce were sold at the Notting Hill Carnival.


He later took the sauce to a food trade show, where he was spotted by a BBC producer who approached him to appear on Dragons' Den. He appeared in the first episode of the fourth series in February 2007, seeking £50,000 of investment from the Dragons in return for a 20% equity stake in Reggae Reggae Sauce. Despite erroneously claiming that he had an order for 2.5 million litres of the sauce (when in fact the order was for 2,500 kilograms), he was offered the £50,000 for a 40% stake in his business by Peter Jones and Richard Farleigh. Shortly after his appearance on the programme, Sainsbury's announced that they would be stocking the sauce in 600 of their stores.


Levi Roots' Reggae Reggae Cookbook was published in 2008, with a foreword by Roots' investor, Peter Jones. The book has chapters on Roots' story of coming to London and an introduction to Caribbean ingredients. To coincide with the release of his recipe book, Roots appeared on the edition of 3 June 2008 of BBC's Ready Steady Cook as a celebrity. He achieved the second place against Lesley Waters.


Roots had a television cooking show, Caribbean Food Made Easy, on BBC2, with a book of the same name published in August 2009. The show followed Roots as he travelled the UK and Jamaica demonstrating easy ways to cook Caribbean food at home.


A news story in The Grocer magazine in 2010 states that a range of ready meals were to be launched, and that Roots had stated that the value of the brand had then increased to £30 million.

Roots appeared on Celebrity Mastermind in 2010, coming second with 13 points. He also appeared on Big Brother, where he cooked a Caribbean barbecue for the housemates. Roots also made a special appearance in the 2011 urban comedy movie Anuvahood where he plays himself. On 22 February 2018 he appeared in the 8th episode of the 7th series of the BBC detective programme Death in Paradise. He played the part of Billy Springer.


Levi Root's first London restaurant, the Papine Jerk Centre, was on the Winstanley Estate in Battersea, Clapham Junction from 2010-2012, His children were working alongside him. The shop would also provide a lunchtime service to a local school (Thames Christian College) before closing. In December 2015, Levi Roots opened his first franchise restaurant in Westfield Stratford City. It closed in 2019.

Family Life

Born Kieth Valentine Graham, he had eight kids with seven different women.

🎂 Upcoming Birthday

Currently, Levi Roots is 64 years, 5 months and 11 days old. Levi Roots will celebrate 65th birthday on a Saturday 24th of June 2023. Below we countdown to Levi Roots upcoming birthday.


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