In May 2017, Ball created the People's House Project, a political action committee (PAC) working on behalf of Democratic causes. It was among the largest contributors to Richard Ojeda's campaign for the West Virginia Senate.
Ball responded to McClatchy's claims, stating because the PAC receives money in fits and starts, she paid herself a lump sum in the first months of 2018 as backpay for what she should have earned in 2017, and that her pay "was comparable to what other Pac directors typically make". She also stated that her PAC does not operate in the same way as a typical PAC in that it is not a "direct conduit" of funds, and that she herself is effectively a manager for each of the candidates she works with. McClatchy wrote that candidates and campaign officials that she had assisted had said that Ball "was a go-to adviser for all manner of problems and questions. Her help was especially valuable, they added, because most of them couldn’t afford the kind of high-priced consultants who usually guide campaigns, especially for first-time candidates...There’s no doubt that Ball and Moffett, the group’s executive director, actually help the candidates they endorse. They’ve just backed a very different kind of candidates, and unlike most groups, they’ve prioritized political advice over direct financial assistance."
Ball's first book Reversing the Apocalypse: Hijacking the Democratic Party to Save the World was published in 2017, in which she argued that the Democratic Party needed to return to its New Deal roots by emulating Franklin D. Roosevelt and advocating a more economically interventionist agenda than it has done in recent decades.