In addition to his work at Dior, Van Assche founded his own label. In June 2013, he opened the first KRISVANASSCHE boutique in Paris. Designed by Ciguë, it was located in the 1st arrondissement, at 16 rue Saint Roch. In late May 2015, after several years of collections often judged as irrelevant by the critics and a style outdated by the new Londoner designers (such as JW Anderson or Christopher Shannon), Van Assche announced that he was closing his personal label for the time being, due to the difficulties of being an independent label.