Fitch next faced Demian Maia on February 2, 2013, at UFC 156. Fitch lost by unanimous decision and was subsequently released from the promotion, despite being a top 10 ranked welterweight and having a 14-3-1 record with the promotion overall. Fitch's release from the promotion caused much debate about the UFC "code of conduct" and the general "skill-demand" in UFC, as most commentators had not expected a single loss to lead to a release from the promotion.
On March 7, 2013, it was announced that Fitch signed a four-fight contract with World Series of Fighting. He made his promotional debut on June 14, 2013, at WSOF 3, in a rematch against Josh Burkman. Fitch was knocked down by a punch and then finished by Burkman due to a guillotine choke submission. Burkman became the second man to defeat Fitch by a submission, the first being Mike Pyle.
Fitch faced Marcelo Alfaya at WSOF 6 on October 26, 2013, winning via split decision. Despite spending most of the first round trapped in a body triangle defending against submission attempts, Fitch showed improved striking in a back-and-forth fight, dropping Alfaya and following up with heavy ground-and-pound in the third.
Fitch made a brief cameo in the award-winning mixed martial arts documentary Fight Life sparring with Jake Shields. The film was directed by James Z. Feng and released in 2013. Fitch is the main subject of the movie Such Great Heights which documents his preparations to fight Georges St. Pierre at UFC 87. The film was directed by Jonah Tulis and released in 2012.