|Name:||J Bruce Ismay|
|Birth Day:||December 12, 1862|
|Death Date:||Oct 17, 1937 (age 74)|
|Height:||in centimeters - N/A|
|Weight:||in kg - N/A|
As per our current Database, J Bruce Ismay died on Oct 17, 1937 (age 74).
He became the head of White Star line after the death of his father and the company's founder, Thomas Ismay, in 1899.
Ismay was born in Crosby, Lancashire. He was the son of Thomas Henry Ismay (7 January 1837 – 23 November 1899) and Margaret Bruce (13 April 1837 – 9 April 1907), daughter of ship-owner Luke Bruce. Thomas Ismay was the senior partner in Ismay, Imrie and Company and the founder of the White Star Line. The younger Ismay was educated at Elstree School and Harrow, then tutored in France for a year. He was apprenticed at his father's office for four years, after which he toured the world. He then went to New York City as the company representative, eventually rising to the rank of agent. Bruce was one of the founding team of Liverpool Ramblers football club in 1882.
On 4 December 1888, Ismay married Julia Florence Schieffelin (5 March 1867 – 31 December 1963), daughter of George Richard Schieffelin and Julia Matilda Delaplaine of New York, with whom he had five children:
In 1891, Ismay returned with his family to the United Kingdom and became a partner in his father's firm, Ismay, Imrie and Company. In 1899, Thomas Ismay died, and Bruce Ismay became head of the family business. Ismay had a head for business, and the White Star Line flourished under his leadership. In addition to running his ship business, Ismay also served as a director of several other companies. In 1901, he was approached by Americans who wished to build an international shipping conglomerate, to which he agreed to sell his firm to the International Mercantile Marine Company.
After the death of his father on 23 November 1899, Bruce Ismay succeeded him as the chairman of the White Star Line. He decided to build four ocean liners to surpass the RMS Oceanic built by his father: the ships were dubbed the Big Four: RMS Celtic, RMS Cedric, RMS Baltic, and RMS Adriatic. These vessels were designed more for size and luxury than for speed.
In 1902, Ismay oversaw the sale of the White Star Line to J.P. Morgan & Co., which was organising the formation of International Mercantile Marine Company, an Atlantic shipping combine which absorbed several major American and British lines. IMM was a holding company that controlled subsidiary operating corporations. Morgan hoped to dominate transatlantic shipping through interlocking directorates and contractual arrangements with the railroads, but that proved impossible because of the unscheduled nature of sea transport, American antitrust legislation, and an agreement with the British government. White Star Line became one of the IMM operating companies and, in February 1904, Ismay became president of the IMM, with the support of Morgan.
In 1907, Ismay met Lord Pirrie of the Harland & Wolff shipyard to discuss White Star's answer to the RMS Lusitania and the RMS Mauretania, the recently unveiled marvels of their chief competitor, Cunard Line. Ismay's new type of ship would not be as fast as their competitors, but it would have huge steerage capacity and luxury unparalleled in the history of ocean-going steamships. The latter feature was largely meant to attract the wealthy and the prosperous middle class. Three ships of the Olympic Class were planned and built. They were in order RMS Olympic, RMS Titanic and RMS (later HMHS) Britannic. In a highly controversial move, during construction of the first two Olympic class liners, Ismay authorised the projected number of lifeboats reduced from 48 to 16, the latter being the minimum allowed by the Board of Trade, based on the RMS Olympic's tonnage.
Ismay had boarded Collapsible C with first-class passenger William Carter; both said they did so after there were no more women and children near that particular lifeboat. Carter's own behaviour and reliability, however, were criticised by Mrs. Lucile Carter, who sued him for divorce in 1914; she testified Carter had left her and their children to fend for themselves after the crash and accused him of "cruel and barbarous treatment and indignities to the person". London society ostracised Ismay and labelled him a coward. On 30 June 1913, Ismay resigned as president of International Mercantile Marine and chairman of the White Star Line, to be succeeded by Harold Sanderson.
Ismay maintained an interest in maritime affairs. He inaugurated a cadet ship called Mersey used to train officers for Britain's Merchant Navy, donated £11,000 to start a fund for lost seamen, and in 1919 gave £25,000 (equivalent to £1,157,339 in 2019) to set up a fund to recognise the contribution of merchant mariners in the First World War.
In his personal life, Ismay became a man of solitary habits, spending his summers at his Connemara cottage and indulging in a love of trout and salmon fishing. When in London, he would attend concerts by himself at St George's Hall or visit a cinema, at other times wandering through the London parks and engaging transients in conversation. A family friend observed the spectre of Titanic was never far from Ismay's thoughts, saying that he continually "tormented himself with useless speculation as to how the disaster could possibly have been avoided." At a Christmastime family gathering in 1936, less than a year before Ismay's death, one of his grandsons by his daughter Evelyn, who had learned Ismay had been involved in maritime shipping, enquired if his grandfather had ever been shipwrecked. Ismay finally broke his quarter-century silence on the tragedy that had blighted his life, replying, "Yes, I was once in a ship which was believed to be unsinkable."
Ismay's health declined in the 1930s, following a diagnosis of diabetes, which worsened in early 1936, when the illness resulted in the amputation of his right leg below the knee. He was subsequently largely confined to a wheelchair. On the morning of 14 October 1937, he collapsed in his bedroom at his residence in Mayfair, London, after suffering a massive stroke, which left him unconscious, blind and mute. Three days later, on 17 October, J. Bruce Ismay died at the age of 74.
Ismay's funeral was held at St Paul's, Knightsbridge, on 21 October 1937, and he is buried in Putney Vale Cemetery, London. He left a very considerable personal estate, which excluding property was valued at £693,305 (equivalent to £45,066,221 in 2019). After his death, his wife Florence renounced her British subject status in order to restore her American citizenship on 14 November 1949. Julia Florence Ismay, née Schieffelin, died 31 December 1963, aged 96, in Kensington, London.
J Bruce Ismay was survived by his wife, Florence Schieffelin, whom he married in march 1867.
Currently, J Bruce Ismay is 158 years, 4 months and 7 days old. J Bruce Ismay will celebrate 159th birthday on a Sunday 12th of December 2021. Below we countdown to J Bruce Ismay upcoming birthday.