Ahmed and his family's Manchester-based business has a £200 million revenues across the city, with also a workforce of 2,000 in Bangladesh, which is where he was born. The products are exported across Europe and America, in popular brand names such as Mr Prawn, Lily, Classic and Tiger. In 2001, a new sales office was created in the United States to distribute products in North America, located in New Jersey and in Brooklyn, New York City. He is popularly known by the British community, 'Mr Shrimp' or 'King Prawn'.
In 2001, Ali was appointed an Officer of the Order of the British Empire (OBE) in the 2001 New Year Honours for his services to international trade.