Hadid started off the Spring/Summer campaign season – starring in Fendi and Moschino campaigns. she also was the face of the S/S 2017 campaign for Max Mara accessories, Stuart Weitzman and DSQUARED. The second Tommy Hilfiger and Hadid ready-to-wear collection was presented in February 2017 for the Spring season. Hadid was the photographer of the Versus (Versace) Spring Summer 2017 campaign which featured singer Zayn Malik and model Adwoah Aboah. She also photographed a special summer edition of V Magazine titled Gigi's Journal, which featured Polaroids of fashion industry colleagues, celebrities and close friends.
Hadid was featured on four March 2017 Vogue covers: United States, Britain, China, and the inaugural Arabia edition. She also appeared on the covers for the CR Fashion Book (Spring/Summer 2017), Jolie (April 2017) and The Daily (Spring 2017). She featured on the May 2017 covers for the Netherlands editions of Vogue, Cosmopolitan and Glamour as well as the June/July 2017 cover of US Harper's Bazaar. Hadid has starred in editorials for Vogue US (April 2017) and LOVE Magazine (Spring/Summer 2017).
Hadid scored her second American Vogue cover in August 2017, sharing the cover with her boyfriend at the time, Zayn Malik. During Fall/Winter 2017 Fashion Month in New York, Milan and Paris, Hadid opened the shows for Jeremy Scott, Anna Sui, Versus (Versace), Alberta Ferretti, Missoni, H&M and Balmain; and closed the shows for Isabel Marant, Moschino, Max Mara and Anna Sui. She also released the first season of two new collaborations with Vogue Eyewear and Messika Jewelry. At the Daily Front Row's third annual Fashion Los Angeles Awards, Hadid was honored for the Best Design Debut for her collection with Tommy Hilfiger. She ended 2017 being named one of Glamour magazine's Woman of the Year, alongside Nicole Kidman, Solange Knowles, Muzoon Almellehan and other.
In January 2017, after Donald Trump signed Executive Order 13780 which was described by media outlets as a "Muslim ban", Hadid and her sister, Bella, protested among others in New York City.
In 2017, Hadid attempted to travel to Shanghai to participate in the 2017 Victoria's Secret Fashion Show but ultimately could not, as her Chinese visa was reportedly revoked after an online video showing her doing a slant-eyes gesture in imitation of Buddha was criticized as racist by Chinese internet users. Victoria's Secret declined to comment when asked whether Hadid pulled out of the fashion show on her own, was asked to by the company, or whether Chinese authorities applied any pressure.
Hadid publicly dated Cody Simpson from 2013 to 2015. She appeared in his music video "Surfboard" and "Flower". She has been in an on-again, off-again relationship with English singer Zayn Malik since late 2015. She also appeared in Malik's music video for "Pillowtalk". They appeared together on the August 2017 cover of Vogue, making them the third couple to appear together on a Vogue cover. It courted controversy because of Vogue misnaming them as gender fluid, for which Vogue apologized. They also did a Versus (Versace) campaign as a couple, with Hadid as the photographer. In April 2020, Hadid publicly confirmed her pregnancy during an interview on The Tonight Show Starring Jimmy Fallon after rumors began to circulate of her pregnancy. In September 2020, Hadid gave birth to their daughter, reportedly on a farm in rural Pennsylvania where she and Zayn Malik had reportedly been isolating since May in the midst of the COVID-19 pandemic.