On Newgrounds, "Numa Numa Dance" has since been seen more than eighteen million times. From there it has been copied onto hundreds of other websites and blogs. According to a November 27, 2006, report by the BBC, based on page impression figures collated by viral marketing company The Viral Factory, "Numa Numa Dance" was the second-most watched viral video of all time, with 700 million views, losing out only to "Star Wars kid". As of November 2012, Korean rapper Psy has taken the number 1 most viewed video spot with his "Gangnam Style" bumping Gary and Star Wars Kids down to positions 2 and 3, respectively. "Gangnam Style" has more than 3 billion views. Brolsma received mainstream media coverage from ABC's Good Morning America, NBC's The Tonight Show with Jay Leno, and VH1's Best Week Ever and the "Numa Numa" video was listed as number 1 on VH1s Top 40 Internet Superstars. According to The New York Times, however, he was an "unwilling and embarrassed Web celebrity". He cancelled media appearances but reappeared in September 2006 with a professionally produced video, "New Numa", featuring a song specially made for him by Variety Beats. This video, hosted on YouTube, marked the start of the "New Numa Contest", which promised US $45,000 in prize money and a US $25,000 award to the winner.
