Wong signed for the recording giant EMI in 1997 after her first daughter was born, in a contract worth HK$60 million (approx. US$7.7 million), to release 55 songs in five albums. While most of her earlier albums were sung in Cantonese, Wong has since sung almost exclusively in Mandarin, her mother tongue, although she recorded Cantonese versions of a couple of songs in each of her last four albums with EMI to please her Hong Kong audience. Having gone through a period of experimentation, Wong stated that she wished to make "music that I like. I do not care if others don't, though I would be delighted if they do".
Her first album with EMI was Faye Wong (王菲), released in autumn 1997. Critics expecting another artistic breakthrough after 1996's Restlessness found – much to their dismay – a much more inoffensive and commercially oriented musical album. Simon Raymonde and Robin Guthrie of the Cocteau Twins wrote two original compositions for the album, but only one, "The Amusement Park" (娛樂場), was used. This release included an acoustic cover of the Cocteau Twins' "Rilkean Heart", renamed "Nostalgia" (懷念).
This album is filled with feelings of lethargy, languor and disengagement, yet most of the tracks sound warm and sweet, as opposed to those piquant self-centered ones before her motherhood. Reporters noticed that she began to smile more often in public and was not as icy or aloof as before. However, the album was released during the Asian financial crisis which swept East and Southeast Asia. Wong's old company Cinepoly, which retains the copyright on her previous records, released a Mandarin compilation at the same time in 1997 to counteract her new EMI album (and indeed outperformed it). Later, Cinepoly would release two compilations each year to compete with Faye's new releases, a tactic which has come under fire from her international fans. Faye Wong did not sell well in Hong Kong, but did quite well in Taiwan and mainland China. Although Wong had garnered some popularity with her 4 previous Mandarin albums, it was really this sweet yet slightly alternative album which had the Mainland Chinese audience listening. Her profile began to rise sharply in Asia.
In 1997 singer Na Ying signed with EMI and struck a lasting friendship with Wong. Na had been a regular at the annual CCTV New Year's Gala, the highest-watched TV show in Mainland China, and she invited Wong to do a duet with her on the upcoming show in 1998. The collaboration by the "Mainland Diva" and "Hong Kong Diva", titled "Let's Meet in 1998", became an instant hit and arguably the most played song in Mainland China that year. Thanks to this exposure, in late 1998 Wong finally held her first concert in her native Mainland China, and continued her tour in 9 cities.
She does not perform encores, and usually exits by sinking below the stage via a platform. After her release of Miyuki Nakajima's "Mortal World" (人間) in 1997, she ended her concerts for the next few years with this song while shaking hands with the audience, then taking a deep bow to a horizontal position before leaving the stage. However, during her recent Comeback Tour from 2010 to 2012, she ended with "Flower of Paradise" (彼岸花), a song from the album Fable (2000).