In 2010, Muirhead was too preoccupied with the Olympics to play at the World Juniors, but she was back at the 2011 World Junior Curling Championships in her native Scotland. For an unprecedented fourth time in her career, Muirhead won the gold medal at the World Juniors. She beat Canada's Trish Paulsen by a score of 10–3 in the final.
On 5 April 2010, Muirhead modelled at the eighth annual fashion show Dressed to Kilt. It was announced on 17 May 2010 that Muirhead would be the new ambassador for Piping Live! 2010, a festival dedicated to playing the bagpipes which would run from 9–15 August later in the year. On 14 June 2010 it was reported that Muirhead had turned down the chance to become a professional golfer after receiving two scholarships from American universities. There is a portrait of her with broom, clubs and pipes at the National Galleries Scotland. Eve opened The National Curling Academy in Stirling in 2017.