After transitioning, Choi began to pursue her lifelong ambition of becoming a model. In 2009, she was amongst more than 1,200 applicants to the annual SBS-sponsored Super Model Contest, and gained public attention by progressing through the contest's preliminary rounds. Choi's participation drew mixed reactions from internet users and other contestants, but SBS officials stated that they would view it as a "violation of human rights" to disqualify a transgender individual whose legal sex was female. As one of the contest's 32 finalists, Choi automatically qualified as a professional model. Despite this, Choi claims to have faced discrimination in the modelling industry, having been refused participation in a fashion show without any clear reason. Since taking part in Super Model Contest, Choi has appeared on a number of television shows and has expressed a desire to become an actress. She has said that she hopes to marry around the age of thirty, and will adopt two children.