Cher

Cher was born Cherilyn Sarkisian in El Centro, California, on May 20, 1946. Her father, John Sarkisian, was an Armenian-American truck driver with drug and gambling problems; her mother, Georgia Holt (born Jackie Jean Crouch), was an occasional model and bit-part actress who claimed Irish, English, German, and Cherokee ancestry. Cher's father was rarely home when she was an infant, and her parents divorced when Cher was ten months old. Her mother later married actor John Southall, with whom she had another daughter, Georganne, Cher's half-sister.

Through her 1970s television shows, Cher became a sex symbol with her inventive and revealing Mackie-designed outfits, and fought the network censors to bare her navel. Although Cher has been erroneously attributed to being the first woman to expose her navel on television (e.g. Nichelle Nichols, BarBara Luna and Diana Ewing in the 1960s TV series Star Trek), she was the most prominent to do so since the establishment of the American Code of Practices for Television Broadcasters in 1951, which prompted network censors to ban navel exposure on US television. People dubbed Cher the "pioneer of the belly beautiful". In 1972, after she was featured on the annual "Best Dressed Women" lists, Mackie stated: "There hasn't been a girl like Cher since Dietrich and Garbo. She's a high-fashion star who appeals to people of all ages."

When Cher was in fifth grade, she produced a performance of the musical Oklahoma! for her teacher and class. She organized a group of girls, directing and choreographing their dance routines. Unable to convince boys to participate, she acted the male roles and sang their songs. By age nine, she had developed an unusually low voice. Fascinated by film stars, Cher's role model was Audrey Hepburn, particularly due to her role in the 1961 film Breakfast at Tiffany's. Cher began to take after the unconventional outfits and behavior of Hepburn's character. She was also inspired by Marlene Dietrich, Bette Davis, and Katharine Hepburn. She was disappointed by the absence of dark-haired Hollywood actresses whom she could emulate. She had wanted to be famous since childhood but felt unattractive and untalented, later commenting, "I couldn't think of anything that I could do ... I didn't think I'd be a singer or dancer. I just thought, well, I'll be famous. That was my goal."

In 1961, Holt married bank manager Gilbert LaPiere, who adopted Cher (under the name Cheryl LaPiere) and Georganne, and enrolled them at Montclair College Preparatory School, a private school in Encino, whose students were mostly from affluent families. The school's upper-class environment presented a challenge for Cher; biographer Connie Berman wrote, "[she] stood out from the others in both her striking appearance and outgoing personality." A former classmate commented, "I'll never forget seeing Cher for the first time. She was so special ... She was like a movie star, right then and there ... She said she was going to be a movie star and we knew she would." Despite not being an excellent student, Cher was intelligent and creative, according to Berman. She earned high grades, excelling in French and English classes. As an adult, she discovered that she had dyslexia. Cher's unconventional behavior stood out: she performed songs for students during the lunch hours and surprised peers when she wore a midriff-baring top. She later recalled, "I was never really in school. I was always thinking about when I was grown up and famous."

At age 16, Cher dropped out of school, left her mother's house, and moved to Los Angeles with a friend. She took acting classes and worked to support herself, dancing in small clubs along Hollywood's Sunset Strip and introducing herself to performers, managers, and agents. According to Berman, "[Cher] did not hesitate to approach anyone she thought could help her get a break, make a new contact, or get an audition." Cher met performer Sonny Bono in November 1962 when he was working for record producer Phil Spector. Cher's friend moved out, and Cher accepted Sonny's offer to be his housekeeper. Sonny introduced Cher to Spector, who used her as a backup singer on many recordings, including the Ronettes' "Be My Baby" and the Righteous Brothers' "You've Lost That Lovin' Feelin'". Spector produced her first single, "Ringo, I Love You", which Cher recorded under the name Bonnie Jo Mason. The song was rejected by many radio stations programmers as they thought Cher's deep contralto vocals were a man's vocals; therefore, they believed it was a male homosexual singing a love song dedicated to the Beatles drummer Ringo Starr.

Cher and Sonny became close friends, eventual lovers, and performed their own unofficial wedding ceremony in a hotel room in Tijuana, Mexico, on October 27, 1964. Although Sonny had wanted to launch Cher as a solo artist, she encouraged him to perform with her because she suffered from stage fright, and he began joining her onstage, singing the harmonies. Cher disguised her nervousness by looking at Sonny; she later commented that she sang to the people through him. In late 1964, they emerged as a duo called Caesar & Cleo, releasing the poorly received singles "Do You Wanna Dance?", "Love Is Strange", and "Let the Good Times Roll".

Cher signed with Liberty Records' Imperial imprint in the end of 1964, and Sonny became her producer. The single "Dream Baby", released under the name "Cherilyn", received airplay in Los Angeles. Imperial encouraged Cher to work with Sonny on her second solo single for the label, a cover version of Bob Dylan's "All I Really Want to Do". It peaked at number 15 on the US Billboard Hot 100 in 1965. Meanwhile, the Byrds had released their own version of the same song. When competition on the singles charts started between Cher and the Byrds, the group's record label began to promote the B-side of the Byrds' single. Roger McGuinn of the Byrds commented, "We loved the Cher version ... We didn't want to hassle. So we just turned our record over." Cher's debut album, All I Really Want to Do (1965), reached number 16 on the Billboard 200; it was later described by AllMusic's Tim Sendra as "one of the stronger folk-pop records of the era".

In early 1965, Caesar and Cleo began calling themselves Sonny & Cher. Following the recording of "I Got You Babe", they traveled to England in July 1965 at the Rolling Stones' advice; Cher recalled, "[they] had told us ... that Americans just didn't get us and that if we were going to make it big, we were going to have to go to England." According to writer Cintra Wilson, "English newspaper photographers showed up when S&C were thrown out of the London Hilton [because of their outfits] the night they arrived—literally overnight, they were stars. London went gaga for the heretofore-unseen S&C look, which was neither mod nor rocker."

Cher is the only artist to date to have a number-one single on a Billboard chart in six consecutive decades, from the 1960s to the 2010s. She has held US Billboard Hot 100 number-one singles over the longest period of time in history: 33 years, seven months and three weeks between "I Got You Babe", which topped the chart for the first time on August 14, 1965, and "Believe", whose last week at number one was April 3, 1999. With "Believe", she became the oldest female artist to have a US number-one song in the rock era, at the age of 52. Billboard ranked her at number 43 on their "Greatest Hot 100 Artists of All Time" list. In 2014, the magazine listed her as the 23rd highest-grossing touring act since 1990, with total earned revenue of $351.6 million and 4.5 million attendance at her shows.

Cher's following releases kept her solo career fully competitive with her work with Sonny. The Sonny Side of Chér (1966) features "Bang Bang (My Baby Shot Me Down)", which reached number two in the US and number three in the UK and became her first million-seller solo single. Chér, also released in 1966, contains the Burt Bacharach and Hal David composition "Alfie", which was added to the credits of the American version of the 1966 film of the same name and became the first stateside version of the popular song. With Love, Chér (1967) includes songs described by biographer Mark Bego as "little soap-opera stories set to rock music" such as the US top-ten single "You Better Sit Down Kids".

Time magazine's Cady Lang described Cher as a "cultural phenomenon [who] has forever changed the way we see celebrity fashion." Cher emerged as a fashion trendsetter in the 1960s, popularizing "hippie fashion with bell-bottoms, bandanas, and Cherokee-inspired tunics". She began working as a model in 1967 for photographer Richard Avedon after then-Vogue magazine editor Diana Vreeland discovered her at a party for Jacqueline Kennedy that year. Avedon took the controversial photo of Cher in a beaded and feathered nude gown designed by Bob Mackie for the cover of Time magazine in 1975; Billboard magazine's Brooke Mazurek described it as "one of the most recreated and monumental looks of all time." Cher first wore the gown to the 1974 Met Gala. According to Vogue magazine's André Leon Talley, "it was really the first time a Hollywood celebrity attended, and it changed everything. We are still seeing versions of that look on The Met red carpet 40 years later." Billboard wrote that Cher has "transformed fashion and [become] one of the most influential style icons in red carpet history".

Cher's next album, Backstage (1968), in which she explores diverse musical genres including Brazilian jazz and anti-war protest settings, was not a commercial success. In 1969, she was dropped from Imperial Records. Sonny and Cher had been dropped from Atco; however, the label wanted to sign Cher for a solo album. 3614 Jackson Highway (1969) was recorded without the guidance of Sonny and incorporates experiments in soul music; AllMusic's Mark Deming proclaimed it "arguably the finest album of her career", and still "a revelation" decades later. Displeased with the 3614 Jackson Highway album, Sonny prevented Cher from releasing more recordings for Atco.

Meanwhile, Sonny dated others, and by the end of the 1960s their relationship had begun to unravel. According to People magazine, "[Sonny] tried desperately to win her back, telling her he wanted to marry and start a family." They officially married after she gave birth on March 4, 1969, to Chaz Bono (born Chastity Bono).

CBS head of programming Fred Silverman offered Sonny and Cher their own television program after he noticed them as guest-hosts on The Merv Griffin Show in 1971. The Sonny & Cher Comedy Hour premiered as a summer replacement series on August 1, 1971, and had six episodes. Because it was a ratings success, the couple returned that December with a full-time show.

In 1971, Sonny and Cher signed with the Kapp Records division of MCA Records, and Cher released the single "Classified 1A", in which she sings from the point of view of a soldier who bleeds to death in Vietnam. Written by Sonny, who felt that her first solo single on the label had to be poignant and topical, the song was rejected by radio station programmers as uncommercial.

Since Sonny's first attempts at reviving their recording career as a duo had also been unsuccessful, Kapp Records recruited Snuff Garrett to work with them. He produced Cher's second US number-one single, "Gypsys, Tramps & Thieves", which "proved that ... Garrett knew more about Cher's voice and her persona as a singer than Sonny did", writes Bego. "Gypsys, Tramps & Thieves" was the first single by a solo artist to rank number one on the US Billboard Hot 100 chart at the same time as on the Canadian Singles Chart. Billboard called it "one of the 20th century's greatest songs". It was featured on the 1971 album Chér (eventually reissued under the title Gypsys, Tramps & Thieves), which was certified gold by the Recording Industry Association of America (RIAA). Its second single, "The Way of Love", reached number seven on the Billboard Hot 100 chart and established Cher's more confident image as a recording artist.

Between 1971 and 1973, Sonny and Cher's recording career was revived with four albums released under Kapp Records and MCA Records: Sonny & Cher Live (1971), All I Ever Need Is You (1972), Mama Was a Rock and Roll Singer, Papa Used to Write All Her Songs (1973), and Live in Las Vegas Vol. 2 (1973). Cher later commented on this period: "I could do a whole album ... in three days ... We were on the road ... and we were doing the Sonny & Cher Show".

In 1972, Cher released the all-ballad set Foxy Lady, demonstrating the evolution of her vocal abilities, according to Bego. Following the release of the album, Garrett quit as producer after disagreeing with Sonny about the kind of material Cher should record. At Sonny's insistence, in 1973 Cher released an album of standards called Bittersweet White Light, which was commercially unsuccessful. That year, lyricist Mary Dean brought Garrett "Half-Breed", a song about the daughter of a Cherokee mother and a white father, that she had written especially for Cher. Although Garrett did not have Cher as a client at the time, he was convinced that "it's a smash for Cher and for nobody else", so he held the song for months until he got Cher back. "Half-Breed" was featured on the album of the same name and became Cher's third US number-one single. Both the album and the single were certified gold by the RIAA.

Cher has six tattoos. The Baltimore Sun called her the "Ms. Original Rose Tattoo". She got her first tattoo in 1972. According to Sonny Bono, "Calling her butterfly tattoos nothing was like ignoring a sandstorm in the Mojave. That was exactly the effect Cher wanted to create. She liked to do things for the shock they created. She still does. She'll create some controversy and then tell her critics to stick it." In the late 1990s, she began having laser treatments to remove her tattoos. The process was still underway in the 2000s. She commented, "When I got tattooed, only bad girls did it: me and Janis Joplin and biker chicks. Now it doesn't mean anything. No one's surprised."

In 1974, Cher released the song "Dark Lady" as the lead single from the namesake album. It reached the top position on the Billboard Hot 100, becoming Cher's fourth number-one single and making her the female artist with the most number-one singles in United States history at the time. Later that year, she released a Greatest Hits album that, according to Billboard magazine, proved her to be "one of the most consistent hitmakers of the past five years", as well as a "proven superstar who always sells records".

Cher and Sonny had marital problems since late 1972, but appearances were maintained until 1974. "The public still thinks we are married," Sonny wrote in his diary at the time, "[and] that's the way it has to be." In February 1974, Sonny filed for a separation, citing "irreconcilable differences". A week later, Cher countered with a divorce suit and charged Sonny with "involuntary servitude", claiming that he withheld money from her and deprived her of her rightful share of their earnings. The couple battled in court over finances and the custody of Chastity, which was eventually granted to Cher. Their divorce was finalized on June 26, 1975.

In 1974, Cher won the Golden Globe Award for Best Actress – Television Series Musical or Comedy for The Sonny & Cher Comedy Hour. The same year, Sonny premiered a solo show on ABC, The Sonny Comedy Revue, which carried the creative team behind the Sonny and Cher show. It was canceled after 13 weeks.

During the divorce proceedings, Cher had a two-year romantic relationship with record executive David Geffen, who freed her from her business arrangement with Sonny, under which she was required to work exclusively for Cher Enterprises, the company he ran. Geffen secured a $2.5 million deal for Cher with Warner Bros. Records, and she began work on her first album under that label in 1975. According to Bego, "it was their intention that [this album] was going to make millions of fans around the world take her seriously as a rock star, and not just a pop singer."

On February 16, 1975, Cher returned to television with a solo show on CBS. Called Cher, it began as a highly rated special with guests Flip Wilson, Elton John, and Bette Midler. The show was produced by Geffen and centered on Cher's songs, monologues, comedy performance, and her variation of clothing, which was the largest for a weekly TV show. Early critical reception was favorable; the Los Angeles Times exclaimed that "Sonny without Cher was a disaster. Cher without Sonny, on the other hand, could be the best thing that's happened to weekly television this season." Cher lasted for less than a year, replaced by a new show in which she professionally reunited with ex-husband Sonny; she said, "doing a show alone was more than I could handle."

On June 30, 1975, four days after finalizing her divorce from Sonny, Cher married rock musician Gregg Allman, co-founder of The Allman Brothers Band. She filed for divorce nine days later because of his heroin and liquor problems, but they reconciled within a month. They had one son, Elijah Blue, on July 10, 1976. Sonny and Cher's TV reunion, The Sonny and Cher Show, debuted on CBS in February 1976—the first show ever to star a divorced couple. Although the show was a ratings success on its premiere, Cher and Sonny's insulting onscreen banter about their divorce, her reportedly extravagant lifestyle, and her troubled relationship with Allman caused a public backlash that eventually contributed to the show's cancellation in August 1977.

In 1976, Mego Toys released a line of toys and dolls in the likeness of Sonny and Cher, which coincided with the popularity of The Sonny and Cher Show. The miniature version of Cher ended up being the highest selling doll of 1976, surpassing Barbie.

Cher's next albums, I'd Rather Believe in You (1976) and Cherished (1977), the latter a return to her pop style at Warner's producers' insistence, were commercially unsuccessful; Orange Coast magazine's Keith Tuber commented, "A weekly television series ... can spell disaster for a recording artist ... Regular exposure on TV allowed people to see and hear these performers without having to buy their records ... That's what happened to Cher[.]" In 1977, under the rubric "Allman and Woman", she recorded alongside Allman the duet album Two the Hard Way. Their relationship ended following the release of the album, and their divorce was finalized in 1979. Beginning in 1978, she had a two-year live-in relationship with Kiss member Gene Simmons. That year, she legally changed her name from Cherilyn Sarkisian La Piere Bono Allman to Cher, to eliminate the use of four surnames. She returned to prime time television with the ABC specials Cher... Special (1978)—featuring a 15-minute segment in which she performs all of the roles in her version of West Side Story— and Cher... And Other Fantasies (1979).

The reverence held for Cher by members of the LGBT community has been attributed to her career accomplishments, her sense of style, and her longevity. Cher is considered a gay icon, and has often been imitated by drag queens. According to Salon magazine's Thomas Rogers, "[d]rag queens imitate women like Judy Garland, Dolly Parton and Cher because they overcame insult and hardship on their path to success, and because their narratives mirror the pain that many gay men suffer on their way out of the closet." According to Maclean's magazine's Elio Iannacci, Cher was "one of the first to bring drag to the masses", as she hired two drag queens to perform with her at her Las Vegas residency in 1979. Cher's role as a lesbian in the film Silkwood, as well as her transition to dance music and social activism, have further contributed to her becoming a gay icon. The NBC sitcom Will & Grace acknowledged Cher's status by making her the idol of gay character Jack McFarland. Cher guest-starred as herself twice on the show, in 2000—making the episode "Gypsies, Tramps and Weed" (named after her 1971 song "Gypsys, Tramps & Thieves") Will & Grace's second-highest rating ever— and 2002.

In 1980, alongside Italian record producer Giorgio Moroder, Cher wrote her last Casablanca disco recording, "Bad Love", for the film Foxes. She formed the rock band Black Rose that year with her then-lover, guitarist Les Dudek. Although Cher was the lead singer, she did not receive top billing because she wanted to create the impression that all band members were equal. Since she was easily recognized when she performed with the band, she developed a punk look by cutting her trademark long hair. Despite appearances on television, the band failed to earn concert dates. Their album Black Rose received unfavorable reviews; Cher told Rolling Stone, "The critics panned us, and they didn't attack the record. They attacked me. It was like, 'How dare Cher sing rock & roll?'"

Writing about Cher's musical output during the 1960s, Robert Hilburn of the Los Angeles Times stated that "Rock was subsequently blessed with the staggering blues exclamations of Janis Joplin in the late '60s and the raw poetic force of Patti Smith in the mid-'70s. Yet no one matched the pure, seductive wallop of Cher". By contrast, her vocal performances during the 1970s were described by Eder as "dramatic, highly intense ... [and] almost as much 'acted' as sung". First heard in the 1980 record Black Rose, Cher employed sharper, more aggressive vocals on her hard rock-oriented albums, establishing her sexually confident image. For the 1995 album It's a Man's World, she restrained her vocals, singing in higher registers and without vibrato.

Black Rose disbanded in 1981. During Black Rose's active period, Cher was simultaneously doing a residency show at Caesars Palace in Las Vegas, earning $300,000 a week. Titled Cher in Concert, the three-year performance residency opened in June 1979 and eventually became Cher's first world concert tour as a solo artist (also referred to as the Take Me Home Tour), with additional dates in North America, Europe, South Africa, and Australia. It yielded two television specials: Standing Room Only: Cher in Concert (1981) and Cher... A Celebration at Caesars (1983), the latter of which won Cher the CableACE Award for Best Actress in a Variety Program.

In 1981, Cher released a duet with musician Meat Loaf called "Dead Ringer for Love", which reached number five on the UK Singles Chart and was later described by AllMusic's Donald A. Guarisco as "one of the more inspired rock duets of the 1980s". In 1982, Columbia Records released the album I Paralyze, later deemed by Bego as Cher's "strongest and most consistent solo album in years" despite its low sales.

With decreasing album sales and a lack of commercially successful singles, Cher decided to further develop her acting career. While she had previously aspired to venture into film, she had only the critically and commercially unsuccessful movies Good Times and Chastity to her credit, and the Hollywood establishment did not take her seriously as an actress. Cher later recalled, "I was making a fortune on the road, but I was dying inside. Everyone kept saying, 'Cher, there are people who would give anything to have standing room only at Caesars Palace. It would be the pinnacle of their careers.' And I kept thinking, 'Yes, I should be satisfied' ... But I wasn't satisfied." She moved to New York in 1982 to take acting lessons with Lee Strasberg, founder of the Actors Studio, but never enrolled after her plans changed. She auditioned for and was signed by director Robert Altman for the Broadway stage production Come Back to the Five and Dime, Jimmy Dean, Jimmy Dean, playing a member of a James Dean fan club holding a 20-year reunion. That year, Altman cast her again in the film adaptation of the same title. Cher credits Altman for launching her acting career: "Without Bob [Robert Altman] I would have never had a film career. Everyone told him not to cast me ... I am convinced that Bob was the only one who was brave enough to do it."

Director Mike Nichols, who had seen Cher onstage in Jimmy Dean, offered her the part of Dolly Pelliker, a plant co-worker and Meryl Streep's lesbian roommate in the film Silkwood. When it premiered in 1983, audiences questioned Cher's ability as an actress. She recalls attending a film preview during which the audience laughed when they saw her name in the credits. For her performance, Cher received a nomination for the Academy Award for Best Supporting Actress and won the Golden Globe Award for Best Supporting Actress – Motion Picture.

Maclean's magazine's Barbara Wickens wrote, "Cher has emerged as probably the most fascinating movie star of her generation ... [because] she has managed to be at once boldly shocking and ultimately enigmatic." New York Post movie critic David Edelstein attributes Cher's "top-ranking star quality" to her ability of projecting "honesty, rawness and emotionality. She wears her vulnerability on her sleeve." Jeff Yarbrough of The Advocate wrote that Cher was "one of the first superstars to 'play gay' with compassion and without a hint of stereotyping", as she portrays a lesbian in the 1983 film Silkwood.

In 1985, Cher formed the film production company Isis. Her next film, Mask (1985), reached number two at the box office and was Cher's first critical and commercial success as a leading actress. For her role as a drug addict biker with a teenage son who has a severe physical deformity, she won the Cannes Film Festival Award for Best Actress. During the making of the film, however, she clashed with director Peter Bogdanovich. She attended the 58th Academy Awards in a tarantula-like costume "to show her scorn for the 'system'", according to authors James Parish and Michael Pitts. The incident garnered her much publicity.

Cher's May 1986 guest appearance on talk show Late Night with David Letterman, during which she called Letterman "an asshole", attracted much media coverage; Letterman later recalled, "It did hurt my feelings. Cher was one of the few people I've really wanted to have on the show ... I felt like a total fool, especially since I say all kinds of things to people." She returned to the show in 1987, reuniting with Sonny for the last time before his death to sing an impromptu version of "I Got You Babe". According to Rolling Stone's Andy Greene, "they weren't exactly the best of friends at this point, but both of them knew it would make for unforgettable television. Had YouTube existed back then, this would have gone insanely viral the next morning." Rolling Stone listed the performance among "David Letterman's Top 10 Musical Moments" in 2015.

By 1987, Cher was receiving attention for her controversial lifestyle, including her tattoos, plastic surgeries, exhibitionist fashion sense, and affairs with younger men. She had romantic relationships with actors Val Kilmer, Eric Stoltz, and Tom Cruise, hockey player Ron Duguay, film producer Josh Donen, Bon Jovi guitarist Richie Sambora, and Rob Camilletti, a bagel baker 18-years her junior whom she dated from 1986 to 1989.

Cher starred in three films in 1987. In Suspect, she played a public defender who is both helped and romanced by one of the jurors in the homicide case she is handling. Alongside Susan Sarandon and Michelle Pfeiffer, she starred as one of three divorcees involved with a mysterious and wealthy visitor from hell who comes to a small New England town in the comedy horror The Witches of Eastwick. In Norman Jewison's romantic comedy Moonstruck, she played an Italian widow in love with her fiancé's younger brother. The two latter films ranked among the top ten highest-grossing films of 1987, at number ten and five, respectively.

In 1987, Cher signed with Geffen Records and revived her musical career with what music critics Johnny Danza and Dean Ferguson describe as "her most impressive string of hits to date", establishing her as a "serious rock and roller ... a crown that she'd worked long and hard to capture". Michael Bolton, Jon Bon Jovi, Desmond Child, and Richie Sambora produced her first Geffen album, Cher. Despite facing strong retail and radio airplay resistance upon its release, the album proved to be a commercial success, certified platinum by the RIAA. Cher features the rock ballad "I Found Someone", Cher's first US top-ten single in more than eight years.

Stephanie Brush from The New York Times wrote, following the telecast of Cher's Oscar win in 1988, that she "performs the function for women moviegoers that Jack Nicholson has always fulfilled for men. Free of the burden of ever having been America's sweetheart, she is the one who represents us [women] in our revenge fantasies, telling all the fatheads ... exactly where they can go. You need to be more than beautiful to get away with this. You need to have been Cher for 40 years." Cher's 1996 interview for Dateline NBC's Jane Pauley became a viral video in 2016; in it, Cher tells the story of her mother asking her to "settle down and marry a rich man," to which Cher replies, "Mom, I am a rich man." Cher's "Mom, I am a rich man" quote was included in Taylor Swift's 2019 music video "You Need to Calm Down". Bustle magazine's Erica Kam commented, "[Cher's quote] puts a spin on typical gender norms ... It would make sense, then, that Swift would want to follow Cher's example."

Cher's 19th studio album Heart of Stone (1989) was certified triple platinum by the RIAA. The music video for its second single, "If I Could Turn Back Time", caused controversy due to Cher's performance on the battleship USS Missouri, straddling a cannon, and wearing a leather thong that revealed her tattooed buttocks. The song topped the Australian charts for seven weeks, reached number three on the Billboard Hot 100 chart and became one of Cher's most successful singles. Other songs from Heart of Stone to reach the US top ten were "After All", a duet with Peter Cetera, and "Just Like Jesse James". At the 1989 People's Choice Awards, Cher won the Favorite All-Around Female Star Award. She embarked on the Heart of Stone Tour in 1989. Most critics liked the tour's nostalgic nature and admired Cher's showmanship. Its parent television special Cher at the Mirage (1991) was filmed during a concert in Las Vegas.

Beginning in 1990, Cher served as a donor and as the National Chairperson and Honorary Spokesperson for the Children's Craniofacial Association, whose mission is to "empower and give hope to facially disfigured children and their families". The annual Cher's Family Retreat is held each June to provide craniofacial patients, their siblings and parents an opportunity to interact with others who have endured similar experiences. She supports and promotes Get A-Head Charitable Trust, which aims to improve the quality of life for people with head and neck diseases.

Cher's final studio album for Geffen Records, Love Hurts (1991), stayed at number one in the UK for six weeks and produced the UK top-ten single "Love and Understanding". The album was certified gold by the RIAA. In later years, Cher commented that her Geffen label "hit years" had been especially significant to her, "because I was getting to do songs that I really loved ... songs that really represented me, and they were popular!" She released the exercise book Forever Fit in 1991, followed by the 1992 fitness videos CherFitness: A New Attitude and CherFitness: Body Confidence. She embarked on the Love Hurts Tour during 1992. That year, the UK-only compilation album Greatest Hits: 1965–1992 peaked at number one in the country for seven weeks. It features three new songs: "Oh No Not My Baby", "Whenever You're Near", and "Many Rivers to Cross".

Cher's public image is also reflected in her music videos and live performances, in which she "repeatedly comments on her own construction, on her search for perfection and on the performance of the female body", wrote Tasker. Unlike other acts of that time, who often featured female backers mimicking the singer's performance, Cher uses a male dancer dressed as her in the 1992 concert video Cher at the Mirage; author Diane Negra commented, "In authorizing her own quotation, Cher acknowledges herself as fictionalized production, and proffers to her audience a pleasurable plurality." James Sullivan of the San Francisco Chronicle wrote that "Cher is well aware that her chameleonic glitz set the stage for the current era of stadium-size razzle-dazzle. She's comfortable enough to see such imitation as flattery, not theft." American singer Pink, who is recognized by her acrobatic stage presence, started studying Aerial silks after watching Cher's Living Proof: The Farewell Tour in 2004.

In 1992, Madame Tussauds wax museum honored Cher as one of the five "most beautiful women of history" by creating a life-size statue. She was ranked 26th on VH1's list of the "100 Sexiest Artists" published in 2002.

Cher has been a vocal supporter of American soldiers and returning veterans. She has contributed resources to Operation Helmet, an organization that provides free helmet upgrade kits to troops in Iraq and Afghanistan. She has contributed to the Intrepid Fallen Heroes Fund, which serves military personnel who have been disabled in operations in Iraq and Afghanistan, and those severely injured in other operations. In 1993, she participated in a humanitarian effort in Armenia, taking food and medical supplies to the war-torn region.

Cher made cameo appearances in the Robert Altman films The Player (1992) and Prêt-à-Porter (1994). In 1994, she started a mail-order catalogue business, Sanctuary, selling Gothic-themed products, and contributed a rock version of "I Got You Babe" to MTV's animated series Beavis and Butt-head. Alongside Chrissie Hynde, Neneh Cherry, and Eric Clapton, she topped the UK Singles Chart in 1995 with the charity single "Love Can Build a Bridge". Later that year, she signed with Warner Music UK's label WEA and released the album It's a Man's World (1995), which came out of her idea of covering men's songs from a woman's point of view. In general, critics favored the album and its R&B influences, some saying her voice had improved. Stephen Holden of The New York Times wrote that "From an artistic standpoint, this soulful collection of grown-up pop songs ... is the high point of her recording career." It's a Man's World reached number 10 on the UK Albums Chart and spawned the UK top-ten single "One by One". Tracks were remixed for the American release of the album, abandoning its original rock sound in favor of a style more accessible to US radio. The US release failed commercially, reaching number 64 on the Billboard 200.

Not.com.mercial (2000) was written mostly by Cher after she had attended a songwriters' conference in 1994; it marked her first attempt at writing most of the tracks for an album. As the album was rejected by her record label for being uncommercial, she chose to sell it only on her website. In the song "Sisters of Mercy", she criticized as "cruel, heartless and wicked" the nuns who prevented her mother from retrieving her from a Catholic orphanage. The Catholic church denounced the song.

In 1996, Cher played the wife of a businessman who hires a hitman to murder her in the Chazz Palminteri-scripted dark comedy film Faithful. Although the film received negative reviews from critics, Cher was praised for her role; The New York Times' Janet Maslin wrote that she "does her game best to find comic potential in a victim's role." Cher refused to promote the film, claiming it was "horrible". She made her directorial debut with a segment in the abortion-themed anthology If These Walls Could Talk (1996), in which she starred as a doctor murdered by an anti-abortion fanatic. It drew the highest ratings for an original HBO movie to date, registering an 18.7 rating with a 25 share in HBO homes and attracting 6.9 million viewers. Her music played a large role in the American TV series The X-Files episode "The Post-Modern Prometheus", which aired in November 1997. Written for her, it tells the story of a scientist's grotesque creature who adores Cher because of her role in Mask, in which her character cares for her disfigured son.

Cher is a donor, fundraiser, and international spokesperson for Keep a Child Alive, an organization that seeks to accelerate action to combat the AIDS pandemic, including the provision of antiretroviral medicine to children and their families with HIV/AIDS. In 1996, she hosted the American Foundation for AIDS Research (amfAR) Benefit alongside Elizabeth Taylor at the Cannes Film Festival. In 2015, she received the amfAR Award of Inspiration for "her willingness and ability to use her fame for the greater good" and for being "one of the great champions in the fight against AIDS".

Following Sonny Bono's death in a skiing accident in 1998, Cher delivered a tearful eulogy at his funeral, calling him "the most unforgettable character" she had met. She paid tribute to him by hosting the CBS special Sonny & Me: Cher Remembers, which aired on May 20, 1998. That month, Sonny and Cher received a star on the Hollywood Walk of Fame for Television. Later that year, Cher published The First Time, a collection of autobiographical essays of "first-time" events in her life, which critics praised as down-to-earth and genuine. Although the manuscript was almost finished when Sonny died, she could not decide whether to include his death in the book; she feared being criticized for capitalizing on the event. She told Rolling Stone, "I couldn't ignore it, could I? I might have if I cared more about what people think than what I know is right for me."

The 1998 song "Believe" has an electronic vocal effect proposed by Cher, and was the first commercial recording to feature Auto-Tune—an audio processor originally intended to disguise or correct off-key inaccuracies in vocal music recordings—as a deliberate creative effect. According to Rolling Stone's Christopher R. Weingarten, the "producers ... used the pitch correction software not as a way to fix mistakes in Cher's iconic voice, but as an aesthetic tool." After the success of the song, the technique became known as the "Cher effect" and has since been widely used in popular music. Cher continued to use Auto-Tune on the albums Living Proof (2001), Closer to the Truth (2013), and Dancing Queen (2018).

Cher's older child, Chaz Bono (born Chastity Bono), first came out as a lesbian at age 17, which reportedly caused Cher to feel "guilt, fear and pain". However, she soon came to accept Chaz's sexual orientation, and came to the conclusion that LGBT people "didn't have the same rights as everyone else, [and she] thought that was unfair". She was the keynote speaker for the 1997 national Parents, Families, & Friends of Lesbians and Gays (PFLAG) convention, and has since become one of the LGBT community's most vocal advocates. In May 1998, she received the GLAAD Vanguard Award for having "made a significant difference in promoting equal rights for lesbians and gay men". On June 11, 2009, Chaz came out as a transgender man, and his transition from female to male was legally finalized on May 6, 2010.

On January 31, 1999, Cher performed "The Star-Spangled Banner" at the Super Bowl XXXIII. Two months later, she sang on the television special VH1 Divas Live 2, which attracted 19.4 million viewers. According to VH1, it was the most popular, and most watched program in the television network's history, as Cher's presence was "a huge part of making it exactly that." Capitalizing on the success of "Believe", Cher's former record company Geffen Records released the compilation album If I Could Turn Back Time: Cher's Greatest Hits (1999), which features the previously unreleased song "Don't Come Cryin' to Me". It was certified gold by the RIAA. The Do You Believe? tour ran from 1999 to 2000 and was sold out in every American city it was booked in, amassing a global audience of more than 1.5 million. Its companion television special, Cher: Live in Concert – From the MGM Grand in Las Vegas (1999), was the highest rated original HBO program in 1998–99, registering a 9.0 rating among adults 18 to 49 and a 13.0 rating in the HBO universe of about 33 million homes. In November 1999, Cher released the compilation album The Greatest Hits, which sold three million copies outside of the US up until January 2000.

In May 1999, after the Council of Fashion Designers of America recognized Cher with an award for her influence on fashion, Robin Givhan of the Los Angeles Times called her a "fashion visionary" for "striking just the right note of contemporary wretched excess". Givhan referenced Tom Ford, Anna Sui and Dolce & Gabbana as "[i]nfluential designers [who] have evoked her name as a source of inspiration and guidance." She concluded that "Cher's Native American showgirl sexpot persona now seems to epitomize the fashion industry's rush to celebrate ethnicity, adornment and sex appeal." Vogue proclaimed Cher "[their] favorite fashion trendsetter" and wrote that "[she] set the grounds for pop stars and celebrities today", describing her as "[e]ternally relevant [and] the ruler of outré reinvention". Alexander Fury of The Independent lauded Cher as "the ultimate fashion icon" and traced her influence among female celebrities such as Beyoncé, Jennifer Lopez, and Kim Kardashian, stating that "[t]hey all graduated from the Cher school of never sharing the stage, with anyone, or anything ... They're trying to share the spotlight, to have Cher's success."

During the 2000 United States presidential election, ABC News wrote that she was determined to do "whatever possible to keep him [Bush] out of office". She told the site, "If you're black in this country if you're a woman in this country, if you are any minority in this country at all, what could possibly possess you to vote Republican? ... You won't have one fucking right left." She added, "I don't like Bush. I don't trust him. I don't like his record. He's stupid. He's lazy."

Cher's highly anticipated dance-oriented follow-up to Believe, Living Proof (2001), entered the Billboard 200 at number nine and was certified gold by the RIAA. The album includes the UK top-ten single "The Music's No Good Without You" and "Song for the Lonely", the latter song dedicated to "the courageous people of New York" following the September 11 attacks. In May 2002, she performed during the benefit concert VH1 Divas Las Vegas. At the 2002 Billboard Music Awards, she won the Dance/Club Play Artist of the Year Award and was presented with the Artist Achievement Award by Steven Tyler for having "helped redefine popular music with massive success on the Billboard charts". That year, her wealth was estimated at $600 million.

In June 2002, Cher embarked on the Living Proof: The Farewell Tour, announced as the final live concert tour of her career, although she vowed to continue making records and films. The show highlighted her successes in music, television, and film, featuring video clips from the 1960s onwards and an elaborate backdrop and stage set-up.

After leaving Warner UK in 2002, Cher signed a worldwide deal with the US division of Warner Bros. Records in September 2003. The Very Best of Cher (2003), a greatest-hits collection that surveys her entire career, peaked at number four on the Billboard 200 and was certified double platinum by the RIAA. She played herself in the Farrelly brothers comedy Stuck on You (2003), mocking her public image as she appears in bed with a much younger boyfriend.

"I Got You Babe" reached number one on the Billboard Hot 100 chart and became, according to AllMusic's Bruce Eder, "one of the biggest-selling and most beloved pop/rock hits of the mid-'60s"; Rolling Stone listed it among "The 500 Greatest Songs of All Time" in 2003. As the song knocked the Beatles off the top of the British charts, English teenagers began to emulate Sonny and Cher's fashion style, such as bell-bottoms, striped pants, ruffled shirts, industrial zippers and fur vests. Upon their return to the US, the duo made several appearances on the teen-pop showcases Hullabaloo and Shindig! and completed a tour of some of the largest arenas in the US. Their shows attracted Cher look-alikes—"girls who were ironing their hair straight and dyeing it black, to go with their vests and bell-bottoms". Cher expanded her creative range by designing a clothing line.

Initially scheduled for 49 shows, the worldwide tour was extended several times. By October 2003, it had become the most successful tour ever by a woman, grossing $145 million from 200 shows and playing to 2.2 million fans. A collection of live tracks taken from the tour was released in 2003 as the album Live! The Farewell Tour. The NBC special Cher – The Farewell Tour (2003) attracted 17 million viewers. It was the highest rated network-TV concert special of 2003 and earned Cher the Primetime Emmy Award for Outstanding Variety, Music, or Comedy Special.

On October 27, 2003, Cher anonymously called a C-SPAN phone-in program to recount a visit she made to maimed soldiers at the Walter Reed Army Medical Center and criticized the lack of media coverage and government attention given to injured servicemen. She remarked that she watches C-SPAN every day. Although she identified herself as an unnamed entertainer, she was recognized by the C-SPAN host, who subsequently questioned her about her 1992 support for independent presidential candidate Ross Perot. She said, "When I heard him talk right in the beginning, I thought that he would bring some sort of common-sense business approach and also less partisanship, but then ... I was completely disappointed like everyone else when he just kind of cut and run and no one knew exactly why ... Maybe he couldn't have withstood all the investigation that goes on now".

As a solo artist, Cher has sold 100 million records worldwide (in addition to 40 million as Sonny & Cher), making her one of the best-selling music artists of all time. She is one of the few artists to win three of the four major American entertainment awards (EGOT—Emmy, Grammy, Oscar, and Tony), and one of five actor-singers to have had a US number-one single and won an acting Academy Award. Her breakthrough single, Sonny & Cher's "I Got You Babe", is a Grammy Hall of Fame inductee and was featured on Rolling Stone's "500 Greatest Songs of All Time" list compiled in 2003. Her 1971 single "Gypsys, Tramps & Thieves" was called "one of the 20th century's greatest songs" by Billboard magazine. Her 1998 song "Believe" is the biggest-selling single of all time by a female artist in the UK. It was voted the world's eighth favorite song in a poll conducted by BBC in 2003—the only American song to be named on the list. In 1988, she became the first performer to receive an Academy Award for acting and a RIAA-certified gold album in the same year since the inception of gold awards in 1958.

In 2003, Cher appeared at number 41 on VH1's list of "The 200 Greatest Pop Culture Icons", which recognizes "the folks that have significantly inspired and impacted American society". She was ranked 31st on VH1's list of "The 100 Greatest Women in Music", based on the period 1992–2012. Esquire magazine placed her at number 44 on their list of "The 75 Greatest Women of All Time". She was featured on the "100 Greatest Movie Stars of our Time" list compiled by People. In a 2001 poll, Biography magazine ranked her as their third favorite leading actress of all time, behind Audrey Hepburn and Katharine Hepburn.

Cher's 326-date Farewell Tour ended in 2005 as one of the highest-grossing concert tours of all time, seen by over 3.5 million fans and earning $250 million. After three years of retirement, she began in 2008 a three-year, 200-performance residency at the Colosseum at Caesars Palace, Las Vegas, for which she earned a reported $60 million per year. Titled Cher, the production featured state-of-the-art video and special effects, elaborate set designs, 14 dancers, four aerialists and more than 20 costume changes.

On Memorial Day weekend in 2006, Cher called into C-SPAN's Washington Journal endorsing Operation Helmet, a group that provides helmets to help soldiers avoid head injuries while in the war zone. On June 14, 2006, she made a guest appearance on C-SPAN with Dr. Bob Meaders, the founder of Operation Helmet. That year, in an interview with Stars and Stripes, she explained her "against the war in Iraq but for the troops" position: "I don't have to be for this war to support the troops because these men and women do what they think is right. They do what they're told to do. They do it with a really good heart. They do the best they can. They don't ask for anything."

In 2007, Cher became the primary supporter of the Peace Village School (PVS) in Ukunda, Kenya, which "provides nutritious food, medical care, education and extracurricular activities for more than 300 orphans and vulnerable children, ages 2 to 13 years." Her support enabled the school to acquire land and build permanent housing and school facilities, and in partnership with Malaria No More and other organizations, she piloted an effort to eliminate malaria mortality and morbidity for the children, their caregivers and the surrounding community.

Cher supported Hillary Clinton in her 2008 presidential campaign. After Obama won the Democratic nomination, she supported his candidacy on radio and TV programs. However, in a 2010 interview with Vanity Fair, she commented that she "still thinks Hillary would have done a better job", although she "accepts the fact that Barack Obama inherited insurmountable problems". During the 2012 United States presidential election, Cher and comedian Kathy Griffin released a public service announcement titled "Don't Let Mitt Turn Back Time on Women's Rights". In the PSA, the pair criticized Republican presidential nominee Mitt Romney for his support of Richard Mourdock, the US Senate candidate who suggested that pregnancies resulting from rape were "part of God's plan".

Cher has received numerous honorary awards, including the 1985 Woman of the Year Award by the Hasty Pudding Theatricals society at Harvard University, the Vanguard Award at the 1998 GLAAD Media Awards, the Legend Award at the 1999 World Music Awards, a special award for influence on fashion at the 1999 CFDA Fashion Awards, the Lucy Award for Innovation in Television at the 2000 Women in Film Awards, the Artist Achievement Award at the 2002 Billboard Music Awards, the Lifetime Achievement Award at the 2010 Glamour Awards, the Legend Award at the 2013 Attitude Awards, the Award of Inspiration at the 2015 amfAR Gala, the Icon Award at the 2017 Billboard Music Awards, the 2018 Kennedy Center Honor, the Ambassador for the Arts Award at the 2019 Chita Rivera Awards for Dance and Choreography, and the 2020 Spirit of Katharine Hepburn Award. In 2010, Cher received the honor of placing her handprints and footprints in cement in the courtyard in front of Grauman's Chinese Theatre in Hollywood. Her name is on a star on the Hollywood Walk of Fame as part of the duo Sonny & Cher. She had also been selected for the honour as a solo artist in 1983, but forfeited her opportunity by declining to schedule the mandatory personal appearance.

In Burlesque (2010), Cher's first musical film since 1967's Good Times, the actress plays a nightclub impresario whom a young Hollywood hopeful is looking to impress. One of the two songs she recorded for the film's soundtrack, the power ballad "You Haven't Seen the Last of Me", reached number one on the Billboard Dance Club Songs chart in January 2011, making Cher the only artist to date to have a number-one single on a Billboard chart in six consecutive decades, from the 1960s to the 2010s. In November 2010, she received the honor of placing her handprints and footprints in cement in the courtyard in front of Grauman's Chinese Theatre in Hollywood. The next year, she lent her voice to Janet the Lioness in the comedy Zookeeper. Dear Mom, Love Cher, a documentary she produced about her mother Georgia Holt, aired on Lifetime in May 2013.

Closer to the Truth, Cher's 25th studio album and the first since 2001's Living Proof, entered the Billboard 200 at number three in October 2013, her highest position on that chart to date. Michael Andor Brodeur of The Boston Globe commented that "Cher's 'Goddess of Pop' sash remains in little danger of undue snatching; at 67, she sounds more convincing than J-Lo or Madonna reporting from 'the club'". Cher premiered the lead single "Woman's World" on the season four finale of the talent show The Voice, her first live TV performance in over a decade. She later joined the show's season five as judge Blake Shelton's team adviser.

On June 30, 2013, Cher headlined the annual Dance on the Pier benefit, celebrating Gay Pride day. It became the event's first sellout in five years. In November 2013, she appeared as a guest performer and judge on the seventeenth season of ABC's Dancing with the Stars, during its eighth week, which was dedicated to her. She embarked on the Dressed to Kill Tour in March 2014, nearly a decade after announcing her "farewell tour". She quipped about that fact during the shows, saying this would actually be her last farewell tour while crossing fingers. The tour's first leg, which included 49 sold-out shows in North America, grossed $54.9 million. In November 2014, she cancelled all remaining dates due to an infection that affected kidney function.

In an interview in 2013, Cher reflected on how her voice had evolved over her career, becoming stronger and suppler over the years. She said working with vocal coaches had made a significant difference; she told the Toronto Sun: "It's so freaky because people my age are having to lose notes and I'm gaining notes, so that's pretty shocking."

In September 2013, Cher declined an invitation to perform at the 2014 Winter Olympics opening ceremony in Russia due to the country's controversial anti-gay legislation that overshadowed preparations for the event. In June 2015, after Donald Trump announced his candidacy for president, she made a series of critical comments on Twitter, stating that "Donald Trump's punishment is being Donald Trump". In October 2018, after the victory in Brazil's presidential election of Jair Bolsonaro, a conservative politician described by The Guardian's Eliane Brum as "homophobic, misogynist, [and] racist", Cher called him a "pig" and "a politician from hell", before declaring that Bolsonaro should be "locked in prison for the rest of his life".

On May 7, 2014, Cher confirmed a collaboration with American hip hop group Wu-Tang Clan on their album Once Upon a Time in Shaolin. Credited as Bonnie Jo Mason, she uses an alias of hers originated in 1964. Only one copy of the album has been produced, and it was sold by online auction in November 2015. It is the most expensive single album ever sold. After appearing as Marc Jacobs' guest at the 2015 Met Gala, Cher posed for his brand's fall/winter advertising campaign. The fashion designer stated, "This has been a dream of mine for a very, very long time."

In 2016, after the discovery of lead contamination in the drinking water of Flint, Michigan, Cher donated more than 180,000 bottles of water to the city as part of a partnership with Icelandic Glacial. The next year, Cher weighed in on the need to protect elder rights as she executive produced Edith+Eddie, a documentary about a nonagenarian interracial couple. It received a nomination for the Academy Award for Best Documentary (Short Subject).

Classic Cher, a three-year concert residency at both the Park Theater at Monte Carlo Resort and Casino, Las Vegas, and The Theater at MGM National Harbor, Washington, opened in February 2017. At the 2017 Billboard Music Awards, Cher performed "Believe" and "If I Could Turn Back Time", her first awards show performance in more than 15 years, and was presented with the Billboard Icon Award by Gwen Stefani, who called her "a role model for showing us how to be strong and true to ourselves [and] the definition of the word Icon."

In 2018, Cher returned to film for the romantic musical comedy film Mamma Mia! Here We Go Again. New York magazine's Viviana Olen and Matt Harkins commented that "it's only at the climax of the movie when its true promise is fulfilled: Cher arrives ... It becomes clear that every single movie—no matter how flawless—would be infinitely better if it included Cher." She stars as Ruby Sheridan, who is the grandmother of Sophie, played by Amanda Seyfried, and the mother of Donna, portrayed by Meryl Streep. Cher recorded two ABBA songs for the film's soundtrack: "Fernando" and "Super Trouper". Björn Ulvaeus of ABBA commented, "She makes Fernando her own. It's her song now."

On March 4, 2018, Cher headlined the 40th Sydney Gay and Lesbian Mardi Gras. Tickets sold out within three hours after she hinted her performance on her Twitter account. In September 2018, Cher embarked on the Here We Go Again Tour, which is set to finish on December 5, 2020.

While promoting Mamma Mia! Here We Go Again, Cher confirmed she was working on an album that would feature cover versions of songs from ABBA. The album, Dancing Queen, was released on September 28, 2018. Brittany Spanos from Rolling Stone commented that "the 72-year-old makes ABBA songs not only sound like they should've been written for her in the first place but like they firmly belong in 2018". Marc Snetiker from Entertainment Weekly called it Cher's "most significant release since 1998's Believe" and noted that "the album ender, 'One of Us', is frankly one of Cher's best recordings in years." Dancing Queen debuted at number three on the Billboard 200, tying with 2013's Closer to the Truth for Cher's highest-charting solo album in the US. With first-week sales of 153,000 units, it earned the year's biggest sales week for a pop album by a female artist, as well as Cher's largest sales week since 1991. Dancing Queen also topped Billboard's Top Album Sales chart, making it Cher's first number-one album on that chart.

The Cher Show, a jukebox musical based on Cher's life and music, officially premiered at the Oriental Theatre in Chicago, on June 28, 2018, and played through July 15. It began Broadway previews November 1, with its official opening on December 3, 2018. Written by Rick Elice, it features three actresses playing Cher during different stages of her life. The Cher Show is set to lauch a US tour in 2021 after being postponed due to the COVID-19 pandemic.

On December 2, 2018, Cher received a Kennedy Center Honors prize, the annual Washington distinction for artists who have made extraordinary contributions to culture. The ceremony featured tribute performances by Cyndi Lauper, Little Big Town and Adam Lambert. During 2018, Cher used Twitter to announce she was working on four new projects for the next two years: a Christmas album; a second album of ABBA covers; an autobiography; and a biographical film about her life.

Cher is commonly referred to by the media as the "Goddess of Pop." Her work in music, film, television, and fashion has influenced artists including Benjamin Francis Leftwich, Betsy, Beyoncé, Bonnie McKee, Britney Spears, Christina Aguilera, Cleo, Cyndi Lauper, Drew Barrymore, Dua Lipa, Gwen Stefani, Helena Vondráčková, Jennifer Lopez, Kanye West, Katy Perry, Lil' Kim, Lizzo, Miley Cyrus, Paulina Rubio, Pink, Madonna, Marc Jacobs, Ralph, Rihanna, Rita Ora, RuPaul, Sarah Paulson, Shirley Manson of Garbage, Taylor Swift, Tina Turner, Tracy Chapman, Troye Sivan, and Lady Gaga. Gaga studied Cher's performance in Moonstruck in preparation for her role as Ally in the 2018 film A Star Is Born.

In October 2019, Cher launched a new perfume, Cher Eau de Couture, which was four years in the making. Described as "genderless", it is Cher's second fragrance after 1987's Uninhibited. On February 4, 2020, Cher was announced as the new face of fashion brand Dsquared2. She starred in the brand's spring/summer advertising campaign, which was directed by photographers Mert and Marcus. In May 2020, Cher released her first Spanish-language song, a cover of ABBA's "Chiquitita". Proceeds from the single were donated to UNICEF following the COVID-19 pandemic.

Following the COVID-19 outbreak in 2020, Cher launched the CherCares Pandemic Resource and Response Initiative (CCPRRI) alongside Dr. Irwin Redlener, the head of Columbia University's Pandemic Resource and Response Center. The charity's initial plan is to distribute $1 million to "chronically neglected and forgotten people" during the pandemic through the Entertainment Industry Foundation (EIF). Cher told Billboard, "There are rural areas where people of color and Latinos and Native Americans were getting no services. It's not a lot of money — $1 million goes in the blink of an eyelash! — so now I'm trying to get my friends to make it a lot more so we can do something that will really meet people's needs. A friend once told me, 'When people walk in your path, then you know what you have to do.'"

In September 2020, Cher raised nearly $2 million for Joe Biden's presidential campaign at a virtual, LGBTQ-themed fundraiser. In October, she traveled to Nevada and Arizona to campaign on behalf of Biden, and released a cover version of "Happiness is Just a Thing Called Joe", a song conceived for the 1943 musical film Cabin in the Sky, with lyrics updated to be about Biden. The same month, Cher posted messages on Twitter in support of Armenia and Artsakh regarding the Nagorno-Karabakh war. She stated, "We stand with the people of Armenia [and] urge our leaders in Washington to conduct the sustained and rigorous diplomacy necessary to bring peace to the Artsakh region."