In 1997, Borg left Digital Equipment Corporation and began working as a researcher in the Office of the Chief Technology Officer at Xerox PARC. Soon after starting at Xerox, she founded the Institute for Women and Technology, having previously founded the Grace Hopper Celebration of Women in Computing in 1994.
In 1997, Borg founded the Institute for Women and Technology (now the Anita Borg Institute for Women and Technology). Two important goals behind the founding of the organization were to increase the representation of women in technical fields and to enable the creation of more technology by women. When founded, the institute was housed at Xerox PARC, although it was an independent nonprofit organization. The institute was created to be an experimental R&D organization focusing on increasing the impact of women on technology and increasing the impact of technology on the world's women. It ran a variety of programs to increase the role of technology, build the pipeline of technical women, and ensure that women's voices affected technological developments.