Beginning in 2004, Blanchard also established her professional relationship with Rip Curl swimwear, in which she designed and modeled, including a line of wetsuits. In 2020, Rip Curl ended their sponsorship which Blanchard believes was due to her becoming a mother. In a statement, Rip Curl denied that this was the reason blaming it on an inability for Rip Curl and Blanchard to agree to terms of a new deal. In May 2017, the Hawaiian surfer launched the Alana Blanchard Foundation (ABF) with the goal of supporting female talent in the sport of surfing. Also has a large influence on social media with 1.8 million followers on Instagram and 102K subscribers on Youtube.